Business Goal
E-commerce Marketplace for LGBTQ community. Where community members can promote and sell their products.
My Role
- Interview with stakeholders and community members
- Analyse the requirements
- Create personas
- Design customer journey map
- Task flow diagrams
- Create style guide
- UI design
- Prototyping
Challenges in this project
Compared to conventional E-commerce platforms, client's main requirement is to create community groups inside the marketplace and list their products for sale.
Vendor based shopping experience
Besides communities, third party vendors also be able to list their products through an exclusive page. Like vendor based counters experience for the users.
Location based shopping
Platform itself identify the location to help the user to shop products which are available in their home location.
Product Customisation
Unique customisation option will help the user to personalise their products
Design language and Style guide
Tried an unique way color combination to standout from the other ecommerce marketplace platforms.
